zzzBOX - Marketing to the MAX!
 Outreach Productions is extremely pleased to have been chosen as the full-service marketing provider for zzzBox. The goal was to develop a brand strategy to act as a blue print for the company’s introduction to the North American market. By assessing the brand, analyzing the competitor’s and considering corporate goals and objectives, our team developed a strong brand strategy to position zzzBox to be a leader in the industry.
Branding
A strong brand is invaluable and starts with asking some tough questions like "who are you" and "what do you believe in", and it ultimately embraces all of the things you do to connect with your customers. For zzzBox, we believe a winning name was chosen that is unique and memorable, but above all it matches the brand’s strategy and visual identity. We think that every name should tell a story. And we have yet to meet a client who doesn't have a good one!
 Promotional Video
The most powerful way to communicate your message is through video. Incorporate the elements of sight, sound, motion and emotion, to represent your company to its fullest potential.
Our producers are specialists in creating corporate videos. A promotional video can be viewed on your website, at trade shows, or sent directly to a potential customer on an interactive CD or DVD.
The zzzBox promotional video can be viewed on the zzzBox website.
 Business Card CD:
Let your business card tell your story! A Business Card CD lets people know who you are and what you do through the use of video, multimedia, and quality design. What makes our cards stand out from the rest? They're interactive, dynamic, link to your web site and allow customers to contact you directly.
We are very pleased that zzzBox chose our Internationally Award-wining Business Card CDs as a powerful marketing tool to get their message to the masses.
Website Design, Programming, Hosting and Maintenance
These days, if you do not have a strong web presence, the perception is that you do not exist as a real business. For zzzBox, we took care of domain name registration and developed an easy to use, search engine friendly website - hosted on our fast, reliable servers.
 Our world class web designers ensured zzzBox's website had a look and feel that is in line with all other collateral.
Unique to the zzzBox website is a custom-made
"Return On Investment" calculator that effectively demonstrates just how quickly the zzzBox pays for itself in fuel savings.
Since going live, the zzzBox website has enjoyed good "hit" statistics and is continuing to grow in popularity as it matures.
Click here to visit the zzzBox website.
Tradeshow Materials
This tour de force marketing campaign centered around a product launch at one of the largest truck tradeshows in the world - The Great West Truck Show, in Las Vegas.
 Brochure Design
Our talented graphic designers developed an attractive and informative tri-fold brochure for zzzBox that was effectively used as a tradeshow hand-out and product.
Trade Show Booth Design
Outreach Productions designed and delivered an impressive tradeshow booth that helped zzzBox stand-out in the crowd. Using a mix of brand-related banner artwork, lighting, truss system, and large flat-panel video displays, the zzzBox booth grabbed attention!
We also provided all logo embroidered clothing worn by the trade show booth workers.
 Thank you, zzzBox - for choosing Outreach Productions as your marketing solutions provider!
Customers factor brands into every purchase. The stronger the brand, meaning the clearer the position it occupies in their minds, the more value it has and the more likely they are to choose it — again and again. The goal is to get them to choose your brand over your competitor’s.
“A brand is not an icon, a slogan, or a mission statement. It is a promise - a promise your company can keep...This is the promise you make and keep in every marketing activity, every action, every corporate decision, and every customer interaction. You promote it internally and externally”
----Kristin Zhivago, “Business Marketing” |
